Open Letter.

Overall view of my formal letter to Converse.

 Here is my offfical letter which is titled to the CEO Of Converse, explainging how i feel about the new ownership of the company and how they have changed in a negative way from there classic icon status.

For my graphic composition i wanted to capture my passion against the materials that are now used for these famous shoes, as they have now turned for the quantity of produce than their old ways of quality. To do that  I have used a pair of chucks, torn them apart and used them as material to write my angst. This did seem as a struggle as it was hard for the writing to be neat as well as actually show up on the rough material.

Posters.

for my poster I have selected the two precendants below to express the idea of Converse compared to Nike, discussing the difference of cost, materials and manufacturing.

For the idea of where to photograph the poster, I had ideas of using an accessable basketball court, using the marked lines on the concrete as a graphic composition, using the backboard or the overall court. I also thought of shops to advertise this poster, such as Sports World, Rebel Sports and other sporting goods shops.

Her is the graphic image of my poster, and the poster of which is advertised in a specific landscape area.

Poster Precedents.

I have chosen to work with two artist examples to create my poster on Converse appossed to Nike.
From the website given (typographicposters.com) i was able to find posters which could help me graphically depict my arguement against the two Brands present.

   I have chosen these two posters to help represent my position at what I think of converse as a brand, for the way the right one shows a contrasting feeling towards the poster, which i would like to inspire the design of my own from. I have chosen the left one as the writing in the background surrounds the image present in the poster, yet doesn't smother the overall design, yet makes it almost stand out more from the paper. I would like to use this to express my type in my design, although there is a word limit.

WORD.

For the idea of my word, my initial idea is to have the word "Classic" to represent the history of Converse and the positive outlook it has had in the last century.
For the physical landscape of the picture, i have picked a basketball scene which related to the brand through the history of the shoe and how it was apart of the evolution of Basketball in America.
Having to use a thread as such to construct te word, i automatically thought of using materials off the famous shoe itslef. SHOELACES.
through this i have experimented how to portray this, and have it as a constructed thread. I have tried using spray glue which, didn't seem to help as much but just it to be sticky.
Then i watered P.V.A glue down to a more liquid state, to soak the shoelaces in. This thankfully stiffened the material.
I have also threaded the shoelace into mesh wire to keep it into a more stiffened solid.

These as my final images that capture my word expressing the brand Converse and its historical significants.
I have used these colouring techniques for the photo as it gives the essence of an old image.