Open Letter.

Overall view of my formal letter to Converse.

 Here is my offfical letter which is titled to the CEO Of Converse, explainging how i feel about the new ownership of the company and how they have changed in a negative way from there classic icon status.

For my graphic composition i wanted to capture my passion against the materials that are now used for these famous shoes, as they have now turned for the quantity of produce than their old ways of quality. To do that  I have used a pair of chucks, torn them apart and used them as material to write my angst. This did seem as a struggle as it was hard for the writing to be neat as well as actually show up on the rough material.

Posters.

for my poster I have selected the two precendants below to express the idea of Converse compared to Nike, discussing the difference of cost, materials and manufacturing.

For the idea of where to photograph the poster, I had ideas of using an accessable basketball court, using the marked lines on the concrete as a graphic composition, using the backboard or the overall court. I also thought of shops to advertise this poster, such as Sports World, Rebel Sports and other sporting goods shops.

Her is the graphic image of my poster, and the poster of which is advertised in a specific landscape area.

Poster Precedents.

I have chosen to work with two artist examples to create my poster on Converse appossed to Nike.
From the website given (typographicposters.com) i was able to find posters which could help me graphically depict my arguement against the two Brands present.

   I have chosen these two posters to help represent my position at what I think of converse as a brand, for the way the right one shows a contrasting feeling towards the poster, which i would like to inspire the design of my own from. I have chosen the left one as the writing in the background surrounds the image present in the poster, yet doesn't smother the overall design, yet makes it almost stand out more from the paper. I would like to use this to express my type in my design, although there is a word limit.

WORD.

For the idea of my word, my initial idea is to have the word "Classic" to represent the history of Converse and the positive outlook it has had in the last century.
For the physical landscape of the picture, i have picked a basketball scene which related to the brand through the history of the shoe and how it was apart of the evolution of Basketball in America.
Having to use a thread as such to construct te word, i automatically thought of using materials off the famous shoe itslef. SHOELACES.
through this i have experimented how to portray this, and have it as a constructed thread. I have tried using spray glue which, didn't seem to help as much but just it to be sticky.
Then i watered P.V.A glue down to a more liquid state, to soak the shoelaces in. This thankfully stiffened the material.
I have also threaded the shoelace into mesh wire to keep it into a more stiffened solid.

These as my final images that capture my word expressing the brand Converse and its historical significants.
I have used these colouring techniques for the photo as it gives the essence of an old image.

Advertising Campaign

Our company "Milk Audio" is now involved into the marketing perspective, where we have produced a 15 second ad. 
Here following is the Advertisement and the statement.


'Our advertisement is aimed at introducing Milk Audio into the market, we focus on young professionals, aiming to inform potential cilents on who we are and what we do. Milk audio is focused on high quality sound which is accentuated in the advert through the use of sound contrast. From the unclear, fuzzy sound in the beginning to the clear, crisp sound in the end. As for the music in the advert we decided to go with a upbeat sound from a new genre of music that relies upon high quality sound to produce the desired effect - again targeting young professionals.'

Converse revolutionized the evolution of basketball in America, and witnessed the birth of Rock 'n' Roll. This brand has survived through all history and has become its own American Icon. 

Starting in 1908 this company's ambitions would have never been to imagine the credit this classic shoe style has been rewarded and still be breeding into the 21st century. 

Just alone the years this brand has endured shows the quality and the respect Converse has been given, they even have their shoe design ripped off by others. 

Having a pair of 'Chucks' are not only comfortable and long lasting, but can bring out your own identity   through the style you choose or how you decorate them. There is even a website where you can create your own!

so whatever your stereotype is, Converse can help you express yourself.

I myself admire this brand as their advertising campaigns and their fundraising ideas (such as the giant Converse All Star to help raise money for the Earthquake and Tsunami which hit Japan earlier this year).
The downside to this iconic brand, is in 2001, where Converse went into bankruptcy and sold out to the opposition brand Nike. Nike is known for its illegal use of slavery overseas where the products are made. Converse has now sold out to them, letting the classic shoes not to be made in America, but by foreign children overseas illegally. Thus ruining the reputation they once had. 

For my word I am going on a positive/negative stance for my project and have a couple ideas:

+ Americanized

+ Icon

+Classic

This will take place at a basketball court,  showing where the brand really took off, and the material is the converse shoelaces, representing the brands product. to bring out the negative through the word i want to silhouette a black shoelace through he middle of the word shaped into the Nike brands logo, a tick. Thus showing converse's reputation has been inked and destroyed with the ties linked to Nike.

For my poster i am comparing the two brand, mine Converse, and Nike, its superior.
Although Nike now owns Converse, in my poster design i want to compare how Converse, before bankruptcy, was better than Nike as of the labour taken to produce the products and the materials in the making.

My open letter will be about how I enjoy their campaigns and advertising ideas. I will offer suggestions on what I think they can improve on, like looking back on past situations and telling them what I think they could have done about things. I will also openly express my opinions on topics that I feel need more attention.
For a graphic composition i am going to experiment with using the materials of a converse shoe itself for a base, or even to construct some of the letter.

Converse

For project Three, we are to choose a brand/company to investigate and study the history on. For this I have chosen the well known American brand' Converse'. Here I have included my research and the bibliography which i have used for my planning. My brainstorm including the view of Converse will be loaded soon.