Converse revolutionized the evolution of basketball in America, and witnessed the birth of Rock 'n' Roll. This brand has survived through all history and has become its own American Icon. 

Starting in 1908 this company's ambitions would have never been to imagine the credit this classic shoe style has been rewarded and still be breeding into the 21st century. 

Just alone the years this brand has endured shows the quality and the respect Converse has been given, they even have their shoe design ripped off by others. 

Having a pair of 'Chucks' are not only comfortable and long lasting, but can bring out your own identity   through the style you choose or how you decorate them. There is even a website where you can create your own!

so whatever your stereotype is, Converse can help you express yourself.

I myself admire this brand as their advertising campaigns and their fundraising ideas (such as the giant Converse All Star to help raise money for the Earthquake and Tsunami which hit Japan earlier this year).
The downside to this iconic brand, is in 2001, where Converse went into bankruptcy and sold out to the opposition brand Nike. Nike is known for its illegal use of slavery overseas where the products are made. Converse has now sold out to them, letting the classic shoes not to be made in America, but by foreign children overseas illegally. Thus ruining the reputation they once had. 

For my word I am going on a positive/negative stance for my project and have a couple ideas:

+ Americanized

+ Icon

+Classic

This will take place at a basketball court,  showing where the brand really took off, and the material is the converse shoelaces, representing the brands product. to bring out the negative through the word i want to silhouette a black shoelace through he middle of the word shaped into the Nike brands logo, a tick. Thus showing converse's reputation has been inked and destroyed with the ties linked to Nike.

For my poster i am comparing the two brand, mine Converse, and Nike, its superior.
Although Nike now owns Converse, in my poster design i want to compare how Converse, before bankruptcy, was better than Nike as of the labour taken to produce the products and the materials in the making.

My open letter will be about how I enjoy their campaigns and advertising ideas. I will offer suggestions on what I think they can improve on, like looking back on past situations and telling them what I think they could have done about things. I will also openly express my opinions on topics that I feel need more attention.
For a graphic composition i am going to experiment with using the materials of a converse shoe itself for a base, or even to construct some of the letter.