Advertising Campaign

Our company "Milk Audio" is now involved into the marketing perspective, where we have produced a 15 second ad. 
Here following is the Advertisement and the statement.


'Our advertisement is aimed at introducing Milk Audio into the market, we focus on young professionals, aiming to inform potential cilents on who we are and what we do. Milk audio is focused on high quality sound which is accentuated in the advert through the use of sound contrast. From the unclear, fuzzy sound in the beginning to the clear, crisp sound in the end. As for the music in the advert we decided to go with a upbeat sound from a new genre of music that relies upon high quality sound to produce the desired effect - again targeting young professionals.'

Converse revolutionized the evolution of basketball in America, and witnessed the birth of Rock 'n' Roll. This brand has survived through all history and has become its own American Icon. 

Starting in 1908 this company's ambitions would have never been to imagine the credit this classic shoe style has been rewarded and still be breeding into the 21st century. 

Just alone the years this brand has endured shows the quality and the respect Converse has been given, they even have their shoe design ripped off by others. 

Having a pair of 'Chucks' are not only comfortable and long lasting, but can bring out your own identity   through the style you choose or how you decorate them. There is even a website where you can create your own!

so whatever your stereotype is, Converse can help you express yourself.

I myself admire this brand as their advertising campaigns and their fundraising ideas (such as the giant Converse All Star to help raise money for the Earthquake and Tsunami which hit Japan earlier this year).
The downside to this iconic brand, is in 2001, where Converse went into bankruptcy and sold out to the opposition brand Nike. Nike is known for its illegal use of slavery overseas where the products are made. Converse has now sold out to them, letting the classic shoes not to be made in America, but by foreign children overseas illegally. Thus ruining the reputation they once had. 

For my word I am going on a positive/negative stance for my project and have a couple ideas:

+ Americanized

+ Icon

+Classic

This will take place at a basketball court,  showing where the brand really took off, and the material is the converse shoelaces, representing the brands product. to bring out the negative through the word i want to silhouette a black shoelace through he middle of the word shaped into the Nike brands logo, a tick. Thus showing converse's reputation has been inked and destroyed with the ties linked to Nike.

For my poster i am comparing the two brand, mine Converse, and Nike, its superior.
Although Nike now owns Converse, in my poster design i want to compare how Converse, before bankruptcy, was better than Nike as of the labour taken to produce the products and the materials in the making.

My open letter will be about how I enjoy their campaigns and advertising ideas. I will offer suggestions on what I think they can improve on, like looking back on past situations and telling them what I think they could have done about things. I will also openly express my opinions on topics that I feel need more attention.
For a graphic composition i am going to experiment with using the materials of a converse shoe itself for a base, or even to construct some of the letter.

Converse

For project Three, we are to choose a brand/company to investigate and study the history on. For this I have chosen the well known American brand' Converse'. Here I have included my research and the bibliography which i have used for my planning. My brainstorm including the view of Converse will be loaded soon.

Group project.

As a team, Fale Ahchong, Tyler Frenguelli and I, were given a company name and the idea of what it specializes in to create our own logo and slogan for the brand.

 " Milk Audio" is a  founded business by college graduates in 2010 based in Iceland. This company's main focus is speakers and we wish to aim their brand further into international awareness. 

We want to focus strongly on promoting this product through a variety of forms including advertisement campaigns which highlight the quality of their designs. We want to use this as a way for the company to be more accessible  to the expanding market.

 Another example of  advertising or marketing scheme, is to link our branded speaker system into other companies projects, such as the Apple Ipod or Mac Computer.

For the logo idea, we wanted to show the professional high quality of the company, whilst being eye catching. Here i have designed our logo which is 'Milk Audio' into the shape of a musical note, showing the business aspects, linking it to the speakers. The shape is crafted by splatters of milk, as well as the font texture. 

The slogan which we created was "Activate your audio with Milk". Using alliteration and pun, we were able to form this slogan into a catchy and well designed in a high class agenda. activate, to start, your audio, music technology(referring to speakers) with milk, our company. This was a well thought out slogan which included the business name, what it makes, and how you can use it all in one. 

Finale

Here is my 30 second stop motion video clip showing my vision that, "advertising is everywhere".

Using photographs around central Wellington and a lot of Photoshopping, i managed to pull this together with my computer made sound effects of advertisements played on a radio.

I was able to use garage band to put them together and mash them up with over lapping to increase the intensity of the advertising's attack on the design student, and the white noise to show defeat of the media aspect over the student.